How to tell if your vacation rental website is fit for purpose

Websites have changed dramatically in recent years. Good ones are no longer just collections of static pages in cyberspace. They are high performance tools that help you get more bookings, generate trust from visitors and integrate with everything from your social media channels to the software you run to use your business. What we call ‘integrated websites’. Not sure if your website is fit for purpose? Ask yourself the following…

person holding a smartphone and laptop on the other hand

Is your website less than three years old?

Are you sure it doesn’t look dated?

Is it fully mobile responsive?

Is your menu navigation simple, making content easy to find?

Are your photos professional and professionally optimized?

a person holding a ipad

Is your content concise?

Is it fresh, accurate and regularly updated?

Are pricing and amenities clearly presented?

Are you promoting additional services?

Are you showing new reviews, blogs and helpful local info?

a person typing on her laptop

Do you have a flexible search engine on your homepage?

Can prospects see real-time availability for all your properties?

Can they see and navigate via a geolocation map of your entire portfolio?

Can they book and pay instantly?

If your clientele is international, is your site multi-lingual?

Is it easy for you to manage content?

Can properties be added instantly?

a laptop on top of a desk

Is your website employing modern SEO techniques?

Are you able to flexibly use plugins to for things like analytics and newsletters?

Is your website securely hosted?

Is it protected under a secure SSL certificate?

Is it backed up?

Do you have maintenance and emergency support arrangements in place?

How did you get on?

If you were able to answer yes, to the majority of the questions above, congratulations! Your website is almost certainly fit for purpose.

Could you only answer yes to some of the above? Then, it’s probably time for you to consider upgrading your website.

As a rule of thumb, we recommend that you change your website as a minimum every three years. Doing so keeps you on top of any potential security issues, helps keep your website fresh and modern and gives the best possible experience for your guests and potential guests.

 

Want to find out how 365villas can help you with your next website?

Latest Articles

New Integrated Communications

New Integrated Communications

Exciting news! Our new Integrated Communications bolt-on option is now live. As of today, this new suite of integrated communications tools includes SMS text messaging and Airbnb Messages. WhatsApp integration is coming soon. Please view our latest explanatory videos...

read more

365Villas Software Enhancements

Dear 365Villas User Community, We’re delighted to inform you that the following enhancements have been deployed:  New and improved main menu structure. Extensively simplified secondary menu navigation (Landing Page Navigation) throughout the platform.Icon legend...

read more
Direct Connection with Vrbo

Direct Connection with Vrbo

Great news! Our direct connection with Vrbo is now generally available to all users. The connection service is offered from 365Villas on a Free-of-Charge basis. Standard booking commissions will apply with Vrbo.To celebrate this exciting new development, we’re...

read more
The 365Villas Mobile Challenge

The 365Villas Mobile Challenge

365Villas is initiating a big challenge for itself and for the vacation rental software industry at large, and we’re inviting you to take part!

read more